Digital Marketing for Brands: Boosting Online Visibility

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Nettribe Media
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4 min read

What is Digital Marketing?

Basically, digital marketing is the promotion of a product or brand to potential customers using the internet and other forms of online communication examples are emails, social media and web-based advertising. This can lead to an increase in sales for a business.

Types of Digital Marketing

1 — Social Media Marketing

This is the most popular form of digital marketing as social media has about 4.9 billion users globally, This makes it the perfect but yet competitive environment to market your product to users across the world very easily. This can be done through promotion of products using social media platforms like Facebook, Instagram And X(formally Twitter).

2 — Email Marketing

This is also another form of digital marketing as everyone has an email address. You can send advertisement posts, solicit sales or messages asking for donations to a group of potential customers.

3 — Content Marketing

Content marketing is about building a trusting relationship with your customers that way time can potentially lead to them buying your products this can be achieved by organising podcasts or live video session where you can communicate with potential customers in real-time.

4 — Affiliate Marketing

This is an advertising model in which a brand compensates third party promoters or influences to generate traffic to thier web store where referred users can then proceed to buy Thier products. When a user completes a purchase the affiliate marketer or promoter or influencer gets a commission from the purchase (e.g 5% ,10% e.t.c). This is a great way for you to earn income especially when you have a lot of followers.

Importance of Digital Marketing

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

Benefits of Digital Marketing for Brands

  • Ability to reach a wide range of potential customers across the world
  • It is one of the most cheapest ways to advertise your products to potential customers
  • It’s a great way to gather customer information, like the products people purchase more often.
  • It’s a great way to improve Brand-Customer relationship.

How to Create a Digital Marketing strategy for your Brand?

Setting Goals ;

Setting specific, measurable, achievable, relevant, and timely (SMART) goals is crucial for any marketing strategy. While there are many goals you may want to achieve, try to focus on the ones that will propel your strategy forward instead of causing it to remain stagnant.

Identify your target Audience ;

Before starting any marketing campaign, it’s best to identify your target audience. Your target audience is the group of people you want your campaign to reach based on similar attributes, such as age, gender, demographic, or purchasing behavior. Having a good understanding of your target audience can help you determine which digital marketing channels to use and the information to include in your campaigns.

Set a suitable Budget ;

A budget ensures you’re spending your money effectively towards your goals instead of overspending on digital marketing channels that may not provide the desired results. Consider your SMART goals and the digital channel you’re planning to use to create a budget.

Choose your preferred digital marketing platform ;

From content marketing to PPC campaigns and more, there are many digital marketing channels you can use to your advantage. Which digital marketing channels you use often depends on your goals, audience, and budget.

Refining your product and marketing efforts ;

Make sure to analyze your campaign’s data to identify what was done well and areas for improvement once the campaign is over. This allows you to create even better campaigns in the future. With the help of digital technologies and software, you can obtain this data in an easy-to-view dashboard. Mailchimp’s digital marketing analytics reports will help you keep track of all your marketing campaigns in one centralized location.

Consistency yields results!!!

Be consistent in marketing your products and never give up cause you never know how close you are to getting a customer.