Samsung is set to make waves at CES 2025, unveiling its latest lineup of AI-powered televisions during its keynote event. The showcase will take place at the Mandalay Bay Ballroom, located in the South Convention Center at the Mandalay Bay Hotel in Las Vegas, from January 7–10, 2025.
Under the theme “AI for All: Everyday, Everywhere”, Samsung aims to revolutionize the television market with AI-driven enhancements designed to personalize user experiences and simplify smart home integration . These TVs are expected to feature improved voice recognition, real-time upscaling for visuals, and adaptive audio technologies powered by Samsung’s advanced Quantum AI processors .
Samsung’s new OLED TV lineup will include the S85F, S90F, and S95F series, ranging from 48-inch to 83-inch models. These sets will incorporate Quantum Dot OLED (QD-OLED) technology, offering brighter displays and enhanced contrast .
The TVs will also introduce One UI for TVs, a unified interface similar to Samsung’s smartphone ecosystem, making navigation more intuitive and enhancing cross-device connectivity .
Reports indicate that Samsung plans to price its AI-powered televisions competitively to challenge rivals like Hisense and TCL, which are also expected to showcase AI-driven devices at CES 2025.
According to Jong-Hee (JH) Han, Samsung’s Vice Chairman and CEO, the goal is to “democratize AI in home entertainment” by integrating advanced features into both high-end and mid-range models .
Samsung’s CES 2025 presentation promises to redefine home entertainment with cutting-edge AI technology and sleek designs. The event will be streamed live on Samsung’s YouTube channel and the Samsung Newsroom website .
Stay tuned as Samsung leads the charge into the future of AI-powered smart living.