Image credit: Google
Google has expanded its AI-powered virtual try-on tool to include dresses, further enhancing the online shopping experience. Initially launched for tops, the tool now allows users to virtually try on a wide variety of dresses, helping them visualize how these garments might look on different body types and skin tones. This feature, available directly on Google Search, uses generative AI to model the clothing on real-life models, providing a more personalized and accurate representation of how the clothing will fit.
The expansion is part of Google's broader effort to leverage AI in making online shopping more interactive and user-friendly. By addressing common concerns of online shoppers—such as the inability to try on clothes before purchasing—Google aims to reduce the dissatisfaction often associated with online apparel shopping.
This tool is especially useful as it helps users make more informed purchasing decisions, reducing the likelihood of returns due to items not fitting as expected. Additionally, it supports inclusivity by featuring a diverse range of models, ensuring that shoppers of all sizes and backgrounds can see how the clothes would look on someone similar to them.
As AI continues to revolutionize various industries, tools like Google's virtual try-on are paving the way for a more interactive and satisfying online shopping experience.