Apple has reduced the prices of its iPhone 16 Pro models in India, offering a significant cut compared to last year’s iPhone 15 Pro launch. The iPhone 16 Pro now starts at ₹1,19,900, while the iPhone 16 Pro Max is priced at ₹1,44,900, marking a substantial drop from their predecessors. Interestingly, these reductions are exclusive to India, as international prices remain unchanged. The new iPhone 16 Pro lineup, which features larger displays, upgraded cameras, and advanced AI capabilities, aims to capture a larger share of the Indian market.
Why the Price Drop?
Apple’s decision to lower prices in India seems strategic. The Indian smartphone market has grown rapidly, and Apple aims to increase its share in a price-sensitive market dominated by more affordable Android devices. By making its Pro models more accessible, Apple hopes to attract more premium buyers who may have been hesitant due to previous high prices. Additionally, the Indian market is increasingly important to Apple, as it now manufactures a portion of its iPhones within the country.
iPhone 16 Pro Upgrades
Beyond the price cuts, the iPhone 16 Pro series comes with several key upgrades. Both models boast larger displays—continuing Apple's trend of maximizing screen real estate—and are packed with the latest in AI-driven features. Enhanced camera capabilities, especially for low-light photography and action shots, make these phones appealing for tech enthusiasts and content creators. AI integration also helps improve everyday tasks, from photography to enhanced performance.
With these price adjustments, Apple is likely aiming to position the iPhone 16 Pro series as a more compelling option for Indian buyers seeking premium smartphones at a relatively competitive price.