WhatsApp Introduces Meta Verified and Custom Messaging for India’s Small Businesses

WhatsApp has introduced a new set of features aimed at empowering small businesses in India, with a particular focus on Meta Verified and customized messaging options. These new tools aim to enhance authenticity and efficiency for businesses operating on the platform.

Meta Verified, which was previously available on Instagram and Facebook, is now accessible for WhatsApp Business users. For a subscription fee, small businesses can receive the coveted blue verification badge, which enhances credibility and gives customers peace of mind that they're interacting with a legitimate business. Additionally, subscribing businesses gain access to better customer support and protection from impersonation. This move is expected to help businesses engage more effectively with their customers by ensuring trust and reducing fraud​.

Another important feature is Meta AI integration within WhatsApp Business. AI tools will assist businesses in interacting with customers more efficiently by answering common questions and helping with tasks such as following up on purchases or recommending products. This could significantly improve customer satisfaction by reducing response times and helping businesses scale their operations without overloading customer service teams​.