TikTok has taken a significant step forward in helping creators monetize their content by expanding its subscription feature. Originally available only for live-streaming, the new offering allows creators to build tiered subscription models similar to platforms like Patreon and YouTube memberships. Each tier offers a unique mix of exclusive content, including private videos, live streams, and personalized perks such as shoutouts or special requests.
This update enables creators to foster a closer connection with their audience while earning income. Creators can now tailor their subscription offerings, giving followers access to benefits like exclusive content, direct messages, or even private interactions like personalized shoutouts and access to private Discord servers. The new structure mirrors successful models like Patreon, where users can subscribe at various levels for different perks.
The expanded feature aims to empower TikTok creators, particularly those with large and engaged followings, allowing them to capitalize on their audience beyond traditional advertising or brand partnerships. Creators must meet specific requirements, including being over 18, having a minimum follower count, and achieving certain video view thresholds to access the subscription tools. This update is now available in several regions, including the U.S., U.K., South Korea, and Brazil, with plans for further global expansion.
TikTok’s move aligns with broader industry trends as platforms seek to offer more robust monetization options to keep creators engaged and loyal. It reflects the increasing demand from influencers for diversified income streams, as well as growing competition among social media platforms to retain top talent.